Post-pandemic recovery strategies: revitalizing lifestyle entrepreneurship

The pandemic resulting from COVID-19 disease has brought about an unprecedented crisis to tourism destinations, in almost complete shutdown of tourist flows. Whereas disaster recovery models focus on prevention and preparedness, the post-pandemic strategies are underexplored, particularly relation highly representative group small-scale businesses run by lifestyle entrepreneurs (TLEs). An integrated framework for Destination Marketing Organization (DMO) strategic thinking is developed using Delphi method with Q-sort technique. Findings a 26-element expert panel emphasize priority creating favorable environment business development supporting provision resources capabilities. After this initial effort strengthen these fragile businesses, it essential increase their communication capacity, common limitation TLEs, allowing access niche markets more suited they run. With stronger DMOs can enhance destination competitiveness innovation, stimulating cooperation networking.